Jim LaValle’s Personal Journey and the Inspiration Behind the Metabolic Code®
May 29, 2020
My Journey with Health and Vitality
I’m James LaValle, founder of the Metabolic Code®. Today I am 60 years old and I’ve never felt better.
“Jim, how do you stay so healthy and fit”? I get asked this all the time, and the truth is, it’s not easy. I have to work at it, but the trade off is a great feeling of accomplishment. I love being able to start my day energized, ready to tackle what’s ahead of me, knowing that I am working on my health. All that being said, the most rewarding part of it all is that I can be present with my family. If you know me, you’ll know I’ve never been personal when sharing my story, so thank you for allowing me this opportunity. I hope my journey may inspire others to invest time in their health. Remember, It’s work, but it’s worth it!
Jim LaValle and his mother, Age 18
Jim LaValle, Age 20
University of Cincinnati College of Pharmacy
23 and working at Kroger
I thought, "I want to tag foods in the store"...
The first FDA approved food tagging system, influencing millions of shoppers through a major retailer
What I learned: Reach out and help one person and you can touch millions from it. Also, personally, don’t wait to clean up your chemistry just because you are young; get labs done, investigate where you need work, attack your health. Also, my idea was to “eat for lifestyle”, meaning that it’s never a “diet”. It’s all about nourishing your body to perform at its best and still have fun too!
I left traditional pharmacy to explore natural therapeutics
What I learned: Making a move to connect with nature and have a less stressful lifestyle, allowed my mind to flourish with the learning I was undertaking during this time. I wanted to soak up everything I could from different healing traditions.
Throughout my 30’s, my passion for natural therapies was supercharged
I participated in starting a naturopathic medicine school and attempted to gain enough political support to gain licensure in the state of Ohio. I was adamant, meeting with legislators and funded lobbyists to support this innovative approach to medicine. I knew we had to gain acceptance for natural medicine as a part of health care. I poured my heart into it, yet I just couldn’t get it done. One of the goals I couldn't finish, but at least it conferred an academic degree Doctorate in Naturopathic Medicine from the Board of Regents. However, I was not eligible for licensure. It compelled me to follow a more “conventional” path of research, publishing, and working to help change the world of medicine from within.
I began writing books...
Ephedra was outlawed, creating a massive opportunity
The Professor of Pharmacy Practice, Dr. Richard Wuest called me and said, “we can’t run from this. We need to teach pharmacists and students all about natural product now.”
I was teaching natural medicine in a Professional Pharmacy and Medical school as an appointed adjunct professor
I was teaching natural medicine in a Professional Pharmacy and Medical school as an appointed adjunct professor in the 1990’s in the Midwest. That was a big deal to help fill this need. This led to working with some of the biggest companies in the U.S. - CVS, Rite Aid, Longs Drugs, McKesson, writing for Retail Pharmacy News and consulting with global brands like Bayer and P&G. I was building momentum in this space and it opened up the opportunity to walk into Tri Health/Good Samaritan Hospital where they were trying to launch an integrative medicine clinic. I turned the program around and helped it run profitably in 6 months.
Passion and commitment is the genesis of change
What did I learn: Instead of the old adage “New Ideas don’t get accepted old people die” I learned change could come. It just takes time, patience and commitment to creating change.
4 Natural Medicines Databases, 22 books and 20 e-books
"Living Longer" with LaValle Metabolic Institute
Cracking the Metabolic Code
Building a personalized health program with Lifetime Fitness
We successfully deployed education to the staff some 2700 trainers and their dieticians. We developed a program that approximately 240,000 people participated in with a 93% adoption rate. That was all the proof I needed that we could scale to millions of people with the message of vitality at every stage in life.
What I learned: “Lemonade out of lemons” built that business - from nothing to a $3 million a year venue. How do you build in those conditions and get those type of results? Don’t focus on selling, focus on fixing problems and getting people feeling their best. Do this and you will achieve wild growth in your business.
Times got difficult
Very rewarding work
The Metabolic Code® algorithm was born
I designed the Metabolic Code to create a “new language of health”, to assemble all the collected information and put it into a simple explanation of what they have going on with their health, along with their plan of action. Looking back to my early days of pharmacy and that woman I assisted, I saw that my teaching career and my time caring for patients all came together, allowing me to also create a system that would help practitioners because the algorithm built into the program assesses multiple complicated variables affecting a person’s health and giving a systematized way to address issues. This along with the education we provide practitioners is shortening the learning curve and helping practitioners be able to implement effective integrative health programs much more quickly.
Clinician of the Year for North America
Your Blood Never Lies
Adoption caught on like wildfire
2017 Educator of the Year Award
Seeing athletes regain their edge and perform better than ever is such a buzz!
We’ve developed and taught courses specifically for Special Forces staff for optimization of our elite armed services members. Seeing athletes regain their edge and perform better than ever is such a buzz!
It's rewarding working with Gold Jackets and their spouses
Kicking off my 60's
My new saying: It’s work but it’s worth it! You can apply that to your health, your business or your relationships and you will come out on top.
A special shout out to Johnny Sirpilla, Jeremy Hogue, Dr. Andy Heyman, Fritz Geer, Ernie Hawkins, Wendy Lempner, Marta Graham and my team. To Tommy Stephenson, Inna Mitev, Chris Scaffa, Chris Mika, Brice Bielaski, Jacob Grasst and the rest of the Heated Details, Inc. team - you guys rock!
And most of all, my amazing partner, Laura LaValle, for supporting the evolution of this vision - thank you.