Meet The Team
At Metabolic Code, we are passionate about one thing – enhancing health and quality of life. We are a committed, enthusiastic, and talented team focused on delivering evidence-based tools to assist practitioners in the optimization a person’s well-being while bridging the gap between practitioner and patient.
James B. LaValle
Founder & Chairman of the Board
- Clinical Pharmacist and Board Certified Clinical Nutritionist with over 30 years’ experience in wellness, prevention and disease state management.
- Author of 19 books, 200 plus articles, and 3 databases. His most recent book–“Your Blood Never Lies”–was released in 2013. Jim’s book–“Cracking the Metabolic Code”–released in 2004, was a breakthrough publication in understanding overall metabolic function.
- Industry Expert: Consultant and program development, product design innovator for novel application of natural products: P&G, Bayer, Roche, McKesson, Cardinal Health, CVS, Rite Aid, Xymogen, Thorne Research, Professional Health Products, Next Pharmaceuticals and Lifetime Fitness.
- Educator: Developed a comprehensive program for the Poliquin Group, one of the largest global trainer development companies. Additionally, Jim LaValle, developed a turnkey education and marketing program for natural products: Health Trust Alliance (independent pharmacy network)
- 1 of 9 Americans chosen for Inaugural Dietary Supplement Information Bureau Board
- Faculty appointments:Course Director in Systems Biology, Clinical Lecturer at George Washington University. Previously at University of South Florida College of Medicine and as well as Adjunct Professor University of Cincinnati College of Pharmacy
- Developer of the Metabolic Code Lifestyle Guidance Portal which was first utilized by Life Time Fitness in 2010 and successfully led to creating the fastest growing revenue vertical within their business. It also has now been taught to over 1,000 healthcare professionals, including over 500 MDs.
- Additionally, Jim has created the Metabolic Code AIR Support expert system, which will revolutionize the ability for health care practitioners to assess and recommend to their clients and patients effective health support protocol and plans.
- Founded and operated a successful practice at the LaValle Metabolic Institute (LMI)–one of the largest integrative medicine practices in the country where Jim treated over 10,000 patients. LMI was sold in 2014, however, Jim has opened a new clinic in conjunction with Progressive Medical in Southern California in 2014.
- 2011 Clinician of the Year Award (Natural Products Association) for extending the standards and best practices of integrative care. This award is given to one individual per year and is nominated from the industry.
- LaValle was appointed Metabolic Medicine Institute (MMI) Committee Chairperson in 2014.
For more about James LaValle visit JimLavalle.com.
CEO and President
An entrepreneur, technologist, and a wellness coach with over 20 years of professional experience and a proven record in technology, nutrition, wellness, and coaching. Bassel is an expert in networking with other business professionals – implementing high-level strategies and leading overall company growth. He is recognized for growing a successful technology company (3H Technology) from 3 original founders to over 300 staff members and over $40 million in annual revenues before it was acquired by Qinetiq North America. He has experience in showing a genuine concern for the organization as well as staff welfare while being fully accountable for fiscal performance with multi-million dollar P&L responsibility.
Additionally, Bassel is the founder of Lifestyle Educators a wellness coaching company focused on high performance. He has the proven ability in developing comprehensive programs by blending technology and wellness knowledge. In June 2015, Bassel earned the distinction of being named a VIP member of Worldwide Branding. This distinction honors individuals who have shown exceptional commitment to achieving personal and professional success. He holds a Bachelor of Science in Computer Science from the American University of Paris, and a Master of Science in Computer Science from George Washington University.
View Bassel Haidar’s profile
Andrew Heyman, MD, MHSA
Chief Medical Officer
Andrew Heyman, MD MHSA is an internationally recognized expert in Integrative Medicine. He is currently the Program Director of Integrative and Metabolic Medicine at The George Washington University. Prior to assuming this role, he spent 16 years at the University of Michigan, serving to build one of the largest and most successful academic-based Integrative Medicine programs in the United States.
In 1990, he received formal training in Five-element Shiatsu and Traditional Chinese Medicine, during which time he developed an interest in increasing access of natural therapies to underserved populations while partnering with the University of Pennsylvania. He continued this work with Jim Gordon, MD at the Center for Mind-Body Medicine in Washington DC exploring the intersection between public health, at risk groups, and alternative therapies.
Dr. Heyman eventually went on to receive a Masters in Health Services Administration at the University of Michigan School of Public Health and upon graduation, became the administrator for the University of Michigan Complementary and Alternative Medicine Research Center where he was responsible for administering a $7 million NIH grant to research alternative therapies for cardiovascular diseases. The center was one of the first in the country to place alternative therapies and their scientific examination in an academic context.
Dr. Heyman has held several leadership positions in the field of Integrative Medicine. He was the national clinical working group co-chair of the Consortium of Academic Health Centers for Integrative Medicine for 4 years, a collaboration of 57 North American universities involved in Integrative Medicine. He is the online editor for the Journal of Men’s Health in the section of Integrative Medicine, and he also holds the position of Editor-In-Chief of the Internet Journal of Anti-Aging and Aesthetic Medicine. His research interests include the Stress response and NeuroEndocrinology, Cardiometabolic Disease, Men’s Health and clinical outcomes research methodologies.
Dr. Heyman remains clinically active as well, as the owner of a four-physician integrative medicine practice in Northern Virginia at the Virginia Center for Health and Wellness. He is also the President of Integrative Health Resources, a small group of clinical experts that consults to physicians, health systems and public health professionals seeking to develop wellness, lifestyle and nutrition programs. Finally, Dr. Heyman has been featured on the Discovery Channel, Martha Stewart Living Magazine, Ladies Home Journal, Natural Health Magazine and appeared in many other TV and print venues and is a widely sought after, and celebrated speaker around the world on many Integrative Medicine topics. His teaching approach is described as deeply rooted in scientific evidence, grounded in the clinical reality of expert patient care, and readily accessible to both the new learner and seasoned practitioner alike.
Program Director of Integrative Medicine, The George Washington University, Director or Medical Education, Metabolic Medical Institute, Founder of The Virginia Center for Health and Wellness in Aldie, Virginia, lecturer, writer, Online Editor Journal of Men’s Health Integrative Medicine section, Former Adjunct Assistant Professor of Univ. of Michigan, Past Co-chair Clinical Working Group of Consortium of Academic Health Centers for Integrative Medicine.
For more about Dr. Heyman visit HeymanHealth.com.
Over the past 12 years, Fritz has partnered with Jim LaValle in establishing and growing LaValle Metabolic Institute, Cincinnati, OH to a nationally recognized integrative care facility, sold in 2014. He also oversaw the business and finance operations of Integrative Health Resources, with his partners Jim LaValle and Andrew Heyman, contracting with various national and international medical education groups, Fortune 100 and other enterprises in the natural supplement and pharmaceutical industries. Fritz is a graduate of Miami University, with a BS in Business/Marketing. Since graduating, he has founded and funded a number of early stage and startup enterprises in the healthcare, staffing and other industries.
Laura B. LaValle RDLD
VP Dietetics & Nutrition
Laura oversees diet-related content for the MCE health, nutrition, and wellness library. She is a senior editor, nutrition writer, and has over 20 years of experience in clinical and hospital settings as well as experience in integrative nutrition in both private practice and with sales and education in dietary supplements. Laura holds a bachelor’s degree in nutrition science, is a registered dietitian, and holds a Level 2 certificate of training in Adult Weight Management through the American Academy of Nutrition and Dietetics.
Senior Vice President
With more than 15 years of experience, Max Savage is responsible for the overseeing all Metabolic Code sales. Max became Senior Vice President of Sales with Metabolic Code in 2016. In her previous roles, she served as President of Nutralogics, a supplement fulfillment solution company that partnered with Metabolic Code, and as Vice President of BodyLogicMD Franchise Sales in which she helped assist in the leasing of BodyLogicMD franchise locations and training of her sales force that communicated with patients and prospects. Max graduated from Wright State University with a Bachelor’s degree in Fine Arts and later went on to complete her Master’s degree MSW.
Vice President of Sales
Julie Jones is an accomplished integrative healthcare industry sales executive. Serving as the Vice President of Sales at Metabolic Code, Julie is a highly driven, performance-focused leader dedicated to the sales management and advancement of Metabolic Code. Julie has a history of powerful sales and business expansion strategies that produce results, strengthened by nearly two decades of leadership experience helping companies grow brand identification, revenue and profits in B2B and B2C clinical application and technology.
Director of Sales
Kevin Earley is the Director of Sales at Metabolic Code. With a vast knowledge of the integrative medicine field, Kevin presents more than ten years of proven leadership and business development experience in pharmaceutical and healthcare sales. Prior to joining Metabolic Code, Kevin worked as a National Account Executive and Director of Client Relations at Medaus Pharmacy, one of the largest companies specializing in the preparation of compounded medications. He is well-versed in developing and building strong customer relationships with a diverse range of practitioner specialties.
Marta Graham, RDN, LD, MS
Director of Wellness Information Services
Marta earned her BS in Dietetics from University of Cincinnati and began her career in Health and Wellness developing and implementing corporate programs for companies including Tri-Health and General Electric in Cincinnati OH, and Carrier Corporation and Niagara Mohawk in Syracuse NY. Marta then worked with the student population as a registered dietitian at Syracuse University and after earning her MS in Information Management she spent the next 10 years in the software industry where she wrote EMR software and developed web-database applications. Marta uses her unique combination of IT and wellness experience to manage both the development and the implementation of MCE’s wellness systems and to develop and oversee website and portal content. She also contributes to our therapeutic diet content and practices as an integrative health dietitian. Marta enjoys running and biking, is a yoga instructor and also enjoys playing the cello and fiddle.
View Marta Graham’s profile
System Engagement Liaison
Libby earned a BA in Organizational Leadership from University of Cincinnati and has filled various professional roles over the years. She has worked with Jim LaValle at his practice LaValle Metabolic Institute, and is thrilled to be working with him again as a part of the Metabolic Code team. She assumes many responsibilities in addition to system engagement, some of which are administration, web content management, and web marketing. Libby is also a passionate volunteer. She is a member of a women’s organization devoted to volunteerism, community enrichment, and development of women’s potential and leadership skills. Also as a member of a young professionals board, she works on fundraising campaigns that support a local non-profit organization whose goal is to eliminate poverty in her community.
View Libby Bricker’s profile
Wendy Lemper, RDN, LD
Metabolic Code Dietitian Nutritionist
Wendy earned her degree in Dietetics from Miami University in Oxford, Ohio. She has always had a passion for helping others achieve optimal health with preventative nutrition and a healthy lifestyle. Her professional background includes one-on-one patient assessment and counseling in a doctor’s office and government program, teaching group nutrition and integrative health corporate wellness classes, and creating nutrition education materials. As part of the Metabolic Code team, Wendy develops, writes, and coordinates our diet and nutrition materials, creates our recipes, builds our meal plans, and inputs and manages our diets and materials on the Lifestyle Guidance Portal.
Katherine Mattox, RDN, LD
Katherine graduated from the University of Delaware with a Bachelor’s of Science in Nutrition in 2005. She became a Registered Dietitian after completing her dietetic internship at Cincinnati’s Good Samaritan Hospital in 2006. Katherine has been trained in functional dietetics, the practice of providing patients with dietary recommendations to prevent or amend disease and achieve optimal health and wellness. Her training includes working at LaValle Metabolic Institute, an integrative healthcare practice founded by Jim LaValle, R.Ph., a nationally recognized clinical pharmacist, author, and developer of the Metabolic Code protocol taught to physicians around the world. Katherine belongs to the Academy of Nutrition and Dietetics (AND) and Dietitians in Integrative and Functional Medicine. She enjoys continuing her education by listening to webinars, attending healthcare and dietetic conferences and reading popular diet books and blogs. In her free time she enjoys being active outdoors, traveling and cooking delicious meals.
Ernest B. Hawkins
Director of Research
Ernie obtained a Bachelor degree in Pharmacy from the University of South Carolina and then a Masters Degree in Radiopharmacy from the University of New Mexico. After working in various facets of pharmacy for 10 years, including consulting, biotechnological research, hospital, retail and long-term care, he became specialized in integrative medicine, working for several major US dietary supplement manufacturers and developing a quality control program for one of the companies. For the past 20 years, Ernie has partnered with Jim LaValle as a consultant, author and educator, helping create books, monographs, articles and databases involved with integrative medicine. He also helped initiate the Integrative Medicine Program for East Tennessee School of Pharmacy. Ernie is a professional bassoonist and is active in orchestral and chamber music ensembles in Western North Carolina.
Farah Qureshi, MPH RDN CLT
Integrative Registered Dietitian Nutritionist
Farah earned her Bachelor’s degree in Management Information Systems from Ryerson University in Toronto, Canada where she was born and raised. She worked as an Experienced Business Analyst & Consultant in various capacities at companies such as Accenture and Sprint Canada to name a few. She’s always had an intrinsic passion for nutrition & fitness. In her spare time she subscribed to and read anything related to nutrition she could get her hands on and worked part time as a Certified Personal Trainer and Fitness Instructor with CanFitPro. She eventually moved to Southern California where she earned her Master’s Degree with a major in Nutrition at Loma Linda University, in Loma Linda California and completed her didactic/internship training in dietetics in 2008. During this time she also worked at the Loma Linda Wellness Center performing Wellness Consults/Assessments. She has worked in clinical hospital settings, a gestational diabetes clinic, The Student Health and Wellness Center at the University of California Irvine, as a Dietitian Consultant in Integrative Corporate Wellness programs, and has done research based health writing for Integrated Health Services with Laura LaValle. Farah is a certified Fitness Instructor with the American Council on Exercise, a member of The Academy of Nutrition & Dietetics, & The Dietitians in Integrative and Functional Medicine Practice Group, as well a Certified Leap Therapist. Farah is currently working as Jim LaValles’ Integrative & Functional Nutrition Dietitian at his outpatient clinic in Southern California. She is also working as an Integrative Dietitian at Metabolic Code with Laura and Jim LaValle.
Mary Ann Coffey R.Ph
Mary Ann Coffey graduated from the University of St. Thomas with a Bachelor of Science in Pharmacy in 2000. She is a licensed clinical pharmacist in North Carolina and has been working with long-term care facilities, retail and hospitals for almost 15 years. She is currently the director of education with the Metabolic Code and works closely with Dr. James LaValle in educating practitioners with the Metabolic Code Platform.
Mary Ann is a practicing clinical pharmacist focused on a functional medicine approach to patient care with special emphasis on wellness and preventative medicine, weight loss and hormone evaluation. She utilizes the Metabolic Code Platform (MBC) as the primary vehicle for initial patient assessment, treatment plan, patient education, and tracking of progress. She recognizes that the earlier you address all areas of your lifestyle and make needed changes, the more benefit you will experience in the aging process, but it is never too late to address those things that may be keeping you from enjoying your life to the fullest. In her spare time she enjoys the martial art of Tae Kwon Do, biking, hiking and kayaking in the mountains, lakes and rivers of North Carolina.